When travellers ask AI for a hotel, does it say yours?
GEOSCORES is the AI visibility platform built for hoteliers. Track how ChatGPT, Gemini, Perplexity, Claude, Copilot and Grok recommend your property — and outrank the OTAs where it now matters most.
60-second audit · No credit card to see your score · 6 AI engines
The booking funnel just changed underneath you
Three quiet shifts that are already moving direct revenue away from independent hotels.
OTAs own the AI answer
Ask any model 'best boutique hotel in Edinburgh' and Booking.com listings dominate the response. Your direct-booking story never gets told.
Your reviews aren't being read
AI engines weigh sentiment, recency and source authority differently than TripAdvisor. A 4.8 star average can still lose to a 4.3 with better signal.
You're invisible to 44% of travellers
Buyers under 40 increasingly start trip research in ChatGPT or Perplexity. If you're not named, you're not considered.
One score per engine. One playbook to move them.
Every Monday we re-audit your hotel across the six engines, surface what changed, and tell you what to do about it. No dashboards to babysit.
- Per-engine score with weekly delta
- Top 5 competing properties in your city
- Citation sources AI used to describe you
- Prioritised action list (high-impact first)
Everything a hotelier needs. Nothing they don't.
Multi-engine hotel scoring
One score that aggregates how ChatGPT, Gemini, Perplexity, Claude, Copilot and Grok talk about your property — updated weekly.
OTA vs. direct visibility split
See whether AI sends travellers to Booking.com, Expedia, or your own website. Win back the margin.
Competitor stack ranking
The exact properties AI recommends in your city, in order, with the citation sources that put them there.
Action items that move scores
Not generic SEO advice. Concrete, hotel-specific fixes — schema, review velocity, press mentions, on-page facts AI engines actually quote.
Weekly delta alerts
Email the moment your hotel drops or climbs in any engine. Catch issues before they cost you bookings.
Shareable report for owners
Send a branded PDF to your GM, owner group, or asset manager. Make the case for investment with hard data.
How a 28-room boutique hotel reclaimed AI search in 9 weeks
A family-run hotel in the Cotswolds was being out-recommended by two larger competitors in every AI engine, despite a higher TripAdvisor rating. Their first GEOSCORES audit revealed three concrete reasons: stale schema, no press citations in the last 18 months, and a website FAQ AI engines literally couldn't parse.
"We thought we had an SEO problem. We had an AI problem. GEOSCORES was the first tool that actually explained the difference — and what to do about it." — Owner, Cotswolds boutique hotel
GEOSCORES vs. the alternatives
Most hoteliers we talk to are stitching together an SEO tool and a reputation monitor — neither of which were built for the AI answer layer.
| GEOSCORES | SEO tools | Reputation monitors | |
|---|---|---|---|
| Built for hotels | ✓ | — | — |
| Tracks all 6 major AI engines | ✓ | — | — |
| Compares you vs. OTAs | ✓ | — | — |
| Weekly automated re-audits | ✓ | ✓ | — |
| Competitor visibility ranking | ✓ | — | — |
| Action items, not just metrics | ✓ | — | ✓ |
| No setup, no tags, no code | ✓ | — | ✓ |
Hotelier questions, answered
Why does AI visibility matter for hotels?+
Roughly 44% of travellers now use AI assistants like ChatGPT and Perplexity to research stays. If your hotel isn't recommended in those answers, the booking goes to whoever is — usually an OTA or a competitor.
How is this different from SEO or Google rankings?+
Traditional SEO ranks your website in a list of links. AI visibility decides whether your hotel is named inside a single answer. Different signals, different competitors, different optimisation playbook.
Do I need a tech team to use GEOSCORES?+
No. Enter your hotel name, get a full multi-engine report in 60 seconds. Weekly tracking, alerts and action items run automatically.
Which AI engines do you track?+
ChatGPT, Gemini, Perplexity, Claude, Copilot and Grok — the six engines that drive the overwhelming majority of AI-assisted travel research today.
Will this replace my SEO agency?+
No, but it covers a layer they almost certainly don't. AI search behaves differently from Google, and most agencies haven't built the muscle for it yet.
What's the trial like?+
7 days of full Professional access, no charge today. Cancel anytime before day 7 and you won't be billed. Founding Members lock in £29.99/month for life.
See your hotel's AI score in 60 seconds
Free audit. No credit card to see your score. Lock in Founding Member pricing (£29.99/mo for life) when you start your trial.